Senior Growth Manager, Distributed Commerce

Bonsai Published: June 12, 2019
Location
Toronto, Ontario
Internship Type
Salary range
$80,000 - $110,000
Hours per week
40
Start Date
2019/07/01
End Date
2020/06/30

Description

Bonsai is a mobile app and technology company based in Toronto. We’re interested in how content inspires action. Our team of designers, developers, and data scientists have been hard at work building a mobile-first shopping experience that will personalize the delivery of the world's best content and enable the discovery of unique products and experiences. In short, we bring brands and publishers together to create shoppable-content. We've partnered with many of the top global publishers like Complex, Sony, Cosmopolitan, Esquire, and Rolling Stone and carry 500+ brands including Nike, Adidas, Off-White, Herschel, and Yeezy. We're a venture-backed startup that has raised $6M to-date and are on track to raise a $20M Series A. If you're interested in helping define the future of how content and action come together, keep reading.

We’re excited to be bringing on a Senior Growth Specialist to oversee the growth and optimization of a new line of business projected to do $xx million in revenue within 12 months of being live. You’ll be spearheading our new distributed commerce business, which leverages Bonsai’s consumer technology to power commerce for leading publishers. Your first project will be to optimize the performance of our first third party ecommerce product for a publisher with over 50 million monthly unique visitors and 450+ people creating world-class, Webby award-winning content.

Located at our office downtown Toronto, the role will oversee on-product optimizations of this new eCommerce platform which will be entirely run by Bonsai. Because the deal leverages the massive audience of our partner, this role focuses on optimizing the on-site user funnel instead of the acquisition of new users. Responsibilities include pricing strategies, site structure A/B testing, promotions, cross-selling, and customer retargeting. As the Senior Growth Specialist, you will be held accountable for hitting site-wide growth targets. Accordingly, you will be given the autonomy to manage the project’s growth budget in close collaboration with the management team.

Duties and responsibilities

  • Track and monitor the full user lifecycle. You will track the user journey end-to-end, from their first visit as an anonymous user to their third transaction as a loyal customer. This will require a deep understanding of the user journey on an eCommerce platform, what needs to be tracked, and what the most important metrics to monitor are.
  • Architect, run and analyze A/B tests: You will constantly be coming up with A/B tests to answer questions like, “Which landing page best improves the click-through rate to a product page? Which is the more effective form of promotion: a product discount or free shipping? Does changing the default-indexing of a page of product listings to ‘price descending’ lead to higher average order values?” You will be expected to interpret the data from these A/B tests and recommend actions based on your findings.

  • Develop and oversee a loyalty program. To encourage higher order values and repeat purchasing, you will research, design, oversee the creation of, and monitor a loyalty program to reward regular customers. You will have design and development resources at your disposal to do this, but you will be responsible for the research and business requirements.

  • Omnichannel retargeting: You will execute paid campaigns on programmatic ad networks (e.g. Facebook ads, Instagram ads, Google Adwords, etc.) to retarget site visitors. You will also track various metrics, analyze data, and propose channel-mix changes based on your findings to improve ROI by managing CPC, conversion rate, and AOV.

  • Create and monitor a pricing and promotions strategy. You will research, design, implement and optimize a pricing and promotions strategy to maximize site profitability. This includes tracking the viability of grouped sales, discounting of individual products, shipping promotions, bundled purchasing, and other ways of up-selling or cross-selling.

  • User experience. With the help of in-house designers, you will oversee the user journey to identify ways to remove friction, add joy, and overall improve the experience of its visitors. Specifically, you will help iterate on the site’s information architecture, functionality, copy, and designs.

  • Email campaigns: Email campaigns are a key pillar for improving user retention, conversion, and user experience. You will be responsible for creating and optimizing email communications with users, including emails for sign-up confirmations, product recommendations, new brands, order confirmations, and order status changes.

  • Strategic planning and presenting new ideas: As the most senior member of the growth team, you will come up with new ideas for the project by conducting market research, creating business cases, forecasting results to determine the highest ROI projects, and proposing them to senior management.

  • Project management. While you won’t be a full on PM, your day-to-day work will be cross-functional, requiring collaboration with our in-house designers, intermediate growth specialist, developers, and the digital marketing and BI teams of our partner.

 

Knowledge and skills

  • Self-starter. You love being in the weeds and are known for rolling up your sleeves to get things done. You never let roadblocks get in the way of gettings things done; the only limits to what you can do are governed by the laws of physics.
  • A high bar across the board. You have high standards, from your own contributions to the people you work with to the products you work on.

  • Strong analytical skills. The term ‘quantitative rigour’ gets you excited. You love using data to help identify problems, discover opportunities, and substantiate your ideas. Familiarity with advanced Excel functions, such as array formulas, is expected. Working knowledge of industry-standard statistical software (e.g. Python, R) is a plus, but not required.

  • Excellent communication skills. You should quickly be able to synthesize a lot of information, highlight important takeaways, and distill action items. This includes listening to, understandings the positions of, and speakings on behalf of various user personas.

  • Project owner. You will be responsible for your own projects for which you will own the results. You are excited about being held accountable for your successes and shortcomings.

  • Time management and effective prioritization. Things change. The role requires someone who is used to juggling several tasks simultaneously and operating under uncertainty. You will need to work both hard and smart; one alone will not suffice.

  • Incredibly strong user empathy. You should want to feel both their pains and successes as they do, and work vigilantly to ensure that you do. Identifying patterns in the data is just half the battle; mapping out the user journey as to why they got there is the other

  • An insatiable drive to make things better. While prioritization is paramount, no detail is too small to go unaddressed. You should constantly be looking at every process, feature, assumption, and screen, and asking, “How can we make this better?”

  • 3+ years in a high-paced work environment. Business consulting, investment banking, or operations management, or an equivalent field.

  • 3+ years in eCommerce management. Experience starting, running, or growing an eCommerce or similar operation with a track record of excellence is required.

  • Familiarity with popular SEO tools (optional). Adwords, Google Search Console, and third-party tools such as Moz, SEMRush, and Ahrefs.

  • Familiarity with product analytics platforms. Mixpanel, Google Analytics, KISSmetrics, in-house platforms, or the equivalent.

 

Education required

Bachelor’s or Master’s degree. Preferably in a quantitative field such as math, statistics, physics, chemistry, engineering, economics, computer science, operational research. Master’s degree is desired, but not required.

Eligibility criteria

Career-Launcher Internships are funded by the Government of Canada under the Youth Employment and Skills Strategy. For program criteria information visit their website.

 

Qualified interns are:

  • Post-secondary graduates – this is not a requirement for residents of the Yukon, Northwest Territories and Nunavut applying for internships in those territories
  • Underemployed (employed below their level of education or work part-time)
  • Between 15 and 30 years of age at the start of the internship
  • Canadian citizens, permanent residents or persons granted refugee status in Canada*
  • Legally allowed to work according to the relevant provincial and Canadian legislation and regulations
  • Not receiving employment insurance during their internship
  • Available to work for at least six months
  • Not previous participants of a federal youth employment program

*Refugee protection must be conferred under the Immigration and Refugee Protection Act. Persons awaiting refugee status, as well as those who hold a temporary visitor visa, student visa or work visa, are ineligible to participate in a Youth Employment and Skills Strategy initiative.

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