REACH Digital Marketing Representative

Bowhead Design Corp Published: August 21, 2020
Location
Calgary, Alberta
Internship Type
Salary range
$31.25
Hours per week
40
Start Date
2020/09/09
End Date
2021/02/23

Description

Our name represents the Canadian Rocky Mountains that feed the head waters of the Bow River. These are the mountains we play on, and that is the river that runs past the shop where we innovate and evolve adventure. We hope you take time to learn about the Bowhead Reach™ adventure cycle. It can take you places you’ve never been, or to places you yearn to reach again.

The position is to help us leverage digital media get the word out about our innovative clean tech products and services in the global marketplace.

Duties and responsibilities

What you’ll be doing…
- Analyzing digital data to draw key recommendations around digital marketing
optimization                                                                                                                                                 -communicating clean tech advantage to what we build
- Conduct social media audits to ensure best practices are being used
- Maintain digital dashboard of several different accounts, including Instagram, Twitter,
and FaceBook
- Linking the Bowhead website with all social media platforms for domestic and
international digital marketing
- Coordinate with sales team to create effective campaigns
- Prepare online content for posting and to send to clients
- Monitor key online marketing metrics to track success

Knowledge and skills

What you bring to the team...
- 2+ Years of Experience in Digital Marketing                                                                                     -understanding of the clean tech sector
- Experience executing paid social media campaigns specifically in the area of outdoor
recreation and activity
- Knowledge of video and picture editing software such as Adobe
- Must be able to juggle multiple projects at the same time and maintain organization and
progress
- Incredible attention to detail and problem-solving skills
- Full understanding of all social media platforms
- Knowledge of content management systems
- Knowledge of the sport of mountain biking a plus
- Ability to work independently with sufficient ambition

Education required

College diploma or university degree in marketing or social media.

Certification required

Diploma or degree from a recognized college or university.

Eligibility criteria

Career-Launcher Internships are funded by the Government of Canada under the Youth Employment and Skills Strategy. For program criteria information visit their website.

 

Qualified interns are:

  • Post-secondary graduates – this is not a requirement for residents of the Yukon, Northwest Territories and Nunavut applying for internships in those territories
  • Underemployed (employed below their level of education or work part-time)
  • Between 15 and 30 years of age at the start of the internship
  • Canadian citizens, permanent residents or persons granted refugee status in Canada*
  • Legally allowed to work according to the relevant provincial and Canadian legislation and regulations
  • Available to work for at least six months
  • Not employees of the hiring employer prior to the start of their internship (does not apply to previous coop students or student interns)

*Refugee protection must be conferred under the Immigration and Refugee Protection Act. Persons awaiting refugee status, as well as those who hold a temporary visitor visa, student visa or work visa, are ineligible to participate in a Youth Employment and Skills Strategy initiative.

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