Watersheds Canada is a federally incorporated non-profit organization and registered Canadian charity. We are committed to providing programs to communities across the country that work to engage and help shoreline owners enhance and protect the health of lakes and rivers.
The Digital Communications and Marketing Intern will have a unique opportunity to learn about non-profit public affairs through hands-on activities and exposure to a wide range of activities and projects. The intern will work directly with all full-time staff for project needs and will use tools such as Google Drive, Nation Builder, Word Press and video and design software and more to help achieve tasks. This position will require initiative and leadership in working with staff to plan content and engagement strategies to achieve the goal of increasing WC's reach and donations across Canada.
We encourage innovation and creativity and are looking for a Communications and Marketing Intern that is:
- Interested in learning about nonprofits
- Interested in learning about digital marketing
- Interested in learning about public relations
- Enjoys connecting with individuals
Duties and responsibilities
- Write compelling stories about WC's programs and results of activities including showcasing stories from the field
- Brainstorm modern editorial ideas/concepts
- Create captivating original content, including blog posts, press releases, newsletters, Video content about WC programs and fact sheets and social media posts
- Assist with the maintenance of WC social networking sites (including Facebook, Twitter, and YouTube)
- Attend events and follow staff in the "field" to document and learn about activities to share in digital media including creating video clips, photography and writing "stories from the field"
- Interview landowners that participate in programs for testimonials
- Update the WC website, including video and audio files postings
- Perform media research, identify media opportunities and support press engagement
- Monitor press appearances on TV, print and online outlets
- Maintain media and coverage databases
- Use Nation Builder to engage with WC contacts as directed and add data and tags as required
- Work with program Staff to engage with contacts to ask for donations with a focus on monthly donations
- Increase WC's reach by creating content and using google ads and other communication avenues to reach people
- Keep all lists up to date and engage with donors and work with ED to create content to engage local people, businesses and foundations in aligning with WC for financial support.
- Perform other duties assigned
Knowledge and skills
- Initiative, good attitude and willingness to learn
- Excellent written and verbal communication skills
- Passion for making a difference in the world
- Proficient in web-based technology, experience with nation builder a plus
- Excellent research skills
- Knowledge of and enthusiasm for social networking
- Ability to work under tight deadlines
- Ability to handle assigned tasks efficiently
- Familiarity with basics of the environmental sector a plus
- Prior experience in communications and digital marketing a plus
- Ability to use video editing software, design software to create content
- be able to photograph/video events for use in collateral materials or on the web/social media
- Must have completed at least one year of an undergraduate program in marketing, media studies, business, public relations, communications, or a related field
Career-Launcher Internships are funded by the Government of Canada under the Youth Employment and Skills Strategy. For program criteria information visit their website.
Qualified interns are:
- Post-secondary graduates – this is not a requirement for residents of the Yukon, Northwest Territories and Nunavut applying for internships in those territories
- Underemployed (employed below their level of education or work part-time)
- Between 15 and 30 years of age at the start of the internship
- Canadian citizens, permanent residents or persons granted refugee status in Canada*
- Legally allowed to work according to the relevant provincial and Canadian legislation and regulations
- Not receiving employment insurance during their internship
- Available to work for at least six months
- Not previous participants of a federal youth employment program
*Refugee protection must be conferred under the Immigration and Refugee Protection Act. Persons awaiting refugee status, as well as those who hold a temporary visitor visa, student visa or work visa, are ineligible to participate in a Youth Employment and Skills Strategy initiative.