This position entails being the face of the company. This digital-savvy team member is responsible for creating social media marketing, events, pitching media, content creation, PR, customer relations, communications/marketing strategy, analytics, and all communications, among other duties. The candidate will be responsible for developing and carrying out independent campaigns and strategies to meet goals.
Understanding of the ever-changing digital world and being dynamic to adapt to changes while taking initiatives to assume new responsibilities is expected. Forward-thinking, creativity and being self-driven with an intrapreneurial mindset are assets that we value the most.
Duties and responsibilities
- Community and Overall Strategy - Evaluate current marketing and social media tactics to integrate new strategies. This includes implementing strategies based on lead generation to increase social media followers and convert them into buying users. Additionally, this involves developing and maintaining partnerships with local community associations and businesses and working closely with the media to gain exposure to our social cause.
- Strategizing– Are you able to create dynamic marketing content with agility and an open mind? This role calls for a provocative marketing approach which challenges the status quo and calls for a very creative mind. We are looking for a conversation starter, a game-changer, a disruptor!
- Management – Generate insights by utilizing social listening tools, summarizing insights to create actionable reports that lead to optimization. Independently create and maintain email and social media and email campaigns. Take responsibility for both developing and implementing all marketing strategies!
- Analytics – Establish metrics, gathering community insights and recommending strategies that achieve marketing goals while testing new initiatives to improve those metrics.
- Events – Often an around the clock job when running one. Run or participate at evenings/weekend events and responding to community members outside of work hours.
- Engagement – Independently engage community partners through proactive measures, such as facilitating meetings, pitches, presentations, webinars, etc. The ability to be independent, dedicated, result-driven achiever is key.
Knowledge and skills
- Action driven
- Knowledge of Facebook, Instagram, and Twitter marketing tactics
- Experience with pitching
- Exceptional verbal presentation skills (public speaking)
- Ease creating and editing simple videos
- MailChimp or equivalent email marketing experience
- Team and goal-oriented
- Experience planning and organizing events
- Organized and independent
- Ability to speak and write English fluently and idiomatically. Must have full professional proficiency and able to understand idioms and slang
- Ability to learn and adapt at a fast pace
- Completed marketing, public relations, or information design-related field of education
Career-Launcher Internships are funded by the Government of Canada under the Youth Employment and Skills Strategy. For program criteria information visit their website.
Qualified interns are:
- Post-secondary graduates – this is not a requirement for residents of the Yukon, Northwest Territories and Nunavut applying for internships in those territories
- Underemployed (employed below their level of education or work part-time)
- Between 15 and 30 years of age at the start of the internship
- Canadian citizens, permanent residents or persons granted refugee status in Canada*
- Legally allowed to work according to the relevant provincial and Canadian legislation and regulations
- Not receiving employment insurance during their internship
- Available to work for at least six months
- Not previous participants of a federal youth employment program
- Not employees of the hiring employer prior to the start of their internship (does not apply to previous coop students or student interns)
*Refugee protection must be conferred under the Immigration and Refugee Protection Act. Persons awaiting refugee status, as well as those who hold a temporary visitor visa, student visa or work visa, are ineligible to participate in a Youth Employment and Skills Strategy initiative.